Product creation is where my journey began. For nearly a decade, I’ve built product at scale that resonates with consumers. I learned to craft footwear by hand in Nike’s on-campus creation center, then spent seven years working with global teams, leading projects across top categories, and traveling the market. Along the way, I developed a grounded understanding of how brand stories come to life through product—and honed my ability to navigate the tension between creativity and commercial viability—always with the consumer at the center.

This background continues to shape how I think, build, strategize, and tell stories.

Below are a few of the projects I’m most proud of from my time inside the berm.

**Images are not my own.